SCAMPER is a methodology for generating ideas. It can be useful both for developing new ideas and for refining existing ones.

In today's world, where the market for goods and services abounds with various offerings, understanding the reasons behind the popularity of certain products becomes extremely important.

To succeed in any project, whether it's a business, blog or social media, it's critical to identify and understand your target audience. This allows you to create relevant content, utilize resources effectively, speak the language of your audience, and ultimately build strong relationships and achieve your goals. Defining your audience is a step-by-step process that requires research, analysis and constant adjustment.